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HCS 539 Week 6 Learning Team Assignment Health Care
Marketing Plan Presentation
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Create a hypothetical health care organization or social program, using
a real organization or program as a model, and develop a comprehensive
marketing plan to market it. Examples include cancer hospitals, home
health agencies, nursing homes, durable medical equipment companies,
weight loss programs, and insurance programs.
Develop a comprehensive marketing plan to market your organization or
program.
Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation, with
speaker's notes, detailing your plan. Speaker's notes must be between
100 to 200 words per slide. Include the following:
Background information
What is the name of the organization or program?
What is the geographic location?
What is the organizational mission?
Industry background: Describe the industry's historical background.
Situational SWOT analysis: Assess the organization's environment.
Address why your marketing plan is necessary. Include the following:
Strengths (internal)