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HCS 539 Week 1 Individual Assignment Health Care Marketing
Reflection
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Write a 700- to 1,050-word reflection on current health care marketing
techniques.
Examine current health care marketing techniques in television, the
Internet, radio, or any other media source. Some examples include
advertising trends in pharmaceutical marketing, promoting specialized
clinics and hospitals, public relations events related to health care, or
promoting health care products or services.
Address the following points:
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What types of marketing are being used? How are they being used?
What is your opinion on current health care marketing techniques
and trends?
Do you feel current techniques are affecting consumer trends? If so,
how?
Do you see any positive or negative effects due to current
techniques and trends?
Format your reflection consistent with APA guidelines.
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