How is the product , program , or service identified , as in brand name , label , or packaging ? Place What are the channels of distribution ? Where are the facilities located ? Pricing What aspects must be considered in developing pricing ? Determine a suggested selling price . Promotion How will you promote the organization or program ? Personal selling Advertising Media mix : television , magazines , outdoor , direct mail , radio , or website Slogan and message Sales promotion activities : trade show or promotional materials Public relations Regulations : Identify the regulations that affect your plan . Social marketing strategies Ethics and patient privacy Monitoring the plan : Create a way to monitor and evaluate your plan ' s success . ===============================================