Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies, weight loss programs, and insurance programs.
Develop a comprehensive marketing plan to market your organization or program.
Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation, with speaker ' s notes, detailing your plan. Speaker ' s notes must be between 100 to 200 words per slide. Include the following:
Background information
What is the name of the organization or program?
What is the geographic location?
What is the organizational mission?
Industry background: Describe the industry ' s historical background.
Situational SWOT analysis: Assess the organization ' s environment. Address why your marketing plan is necessary. Include the following: