Create a hypothetical health care organization or social program , using a real organization or program as a model , and develop a comprehensive marketing plan to market it . Examples include cancer hospitals , home health agencies , nursing homes , durable medical equipment companies , weight loss programs , and insurance programs .
Develop a comprehensive marketing plan to market your organization or program .
Create a 20- to 25-slide Microsoft ® PowerPoint ® presentation , with speaker ' s notes , detailing your plan . Speaker ' s notes must be between 100 to 200 words per slide . Include the following :
Background information
What is the name of the organization or program ?
What is the geographic location ?
What is the organizational mission ?
Industry background : Describe the industry ' s historical background .
Situational SWOT analysis : Assess the organization ' s environment . Address why your marketing plan is necessary . Include the following :