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HCS 490 Week 5 Signature Assignment - Marketing Strategy
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A + Grade Response HCS 490 Week 5 Signature Assignment : Marketing Strategy
Create a full marketing strategy ( 3 to 4 pages ) for a health care company or product . Refer to the examples of companies or products used in the Week Four Communication Strategy assignment . You may use a company or product from Week Four or select a new company or product . Address the following in your marketing strategy :
Section 1 : General Product Information
• Describe the health care company or product
• Describe how you will market your health care company or product .
o Describe how the marking plan will differ from other marketing plans currently available to consumers .
• Describe the value of the services offered by your health care company or product . Section 2 : Consumers
• Differentiate health care access options for consumers . o Differentiate the health care access options that are available to your target audience . o Analyze how the health care access options will affect how you market to your target audience . o Analyze how consumers communicate health care access options .
o Analyze the implications of communication methods used when sharing health information . Consider communication from physicians , pharmacies , and consumers when information is shared .
Section 3 : Impact of Outside Agencies