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HCS 490 Week 5 Signature Assignment- Marketing Strategy
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A + Grade Response HCS 490 Week 5 Signature Assignment: Marketing Strategy
Create a full marketing strategy( 3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:
Section 1: General Product Information
• Describe the health care company or product
• Describe how you will market your health care company or product.
o Describe how the marking plan will differ from other marketing plans currently available to consumers.
• Describe the value of the services offered by your health care company or product. Section 2: Consumers
• Differentiate health care access options for consumers. o Differentiate the health care access options that are available to your target audience. o Analyze how the health care access options will affect how you market to your target audience. o Analyze how consumers communicate health care access options.
o Analyze the implications of communication methods used when sharing health information. Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies