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Describe the health care company or product
Describe how you will market your health care company or
product.
Describe how the marking plan will differ from other marketing
plans currently available to consumers.
Describe the value of the services offered by your health care
company or product.
Section 2: Consumers
Differentiate health care access options for consumers.
Differentiate the health care access options that are available to
your target audience.
Analyze how the health care access options will affect how you
market to your target audience.
Analyze how consumers communicate health care access options.
Analyze the implications of communication methods used when
sharing health information. Consider communication from
physicians, pharmacies, and consumers when information is
shared.
Section 3: Impact of Outside Agencies
Analyze the impact government agencies have on products and
services that are available to the health care consumer.
Section 4: Impact of Regulations
Analyze the effect of health care reform on the health care
consumer products and services.
Analyze how health care reform will affect your target audience.