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Discuss the messages and communication activities the team will
use. Discuss your rationale for using them.
Discuss how different communication modalities would be effective
in marketing your product or service to different age groups
Discuss the concept of an integrated communication campaign.
Describe what it is; then discuss how your team would use it to
reach your target audience.
Discuss the concept of transparency. Describe what it means; then
give specific examples of successful industries or companies that
have used transparency to enhance their effectiveness. Discuss how
the team would apply this to your strategy.
Format your assignment according to APA guidelines.See grading
form for details.
Cite three peer-reviewed, scholarly, or
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HCS 490 Week 5 Individual Assignment Signature
Assignment Marketing Strategy (2 Papers

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This Tutorial contains 2 Papers
Signature Assignment: Marketing Strategy
Create a full marketing strategy (3 to 4 pages) for a health care
company or product. Refer to the examples of companies or