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Communication Strategy

Be sure to follow the grading form attached to this assignment.

Imagine you work for a marketing firm and you have been assigned to
work with a new health care client. The client needs a communication
strategy for a new product they are launching soon.

Choose ONLY ONE of the following:

Health spa launching a new weight loss treatment

Insurance company launching a new medical product for the
exchange

Hospital system launching a new diabetes program

Medical device manufacturer launching a new metal alloy prosthesis

Select your own company and product with approval from your
instructor