STANDING OUT IN THE CROWD: INTERNET MARKETING TIPS FOR LAWYERS
Solo & Small Firm Section
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Internet marketing is
complicated, but following
best practices is a sure way
to improve your internet
presence, increase ranking,
and get more clients.
S
tanding out in a crowd
of lawyers online is
the difference between
thriving and stagnating.
But learning some basic internet
marketing practices can help put
you ahead of the pack.
There are hundreds of best
practices to improve your online
presence, but there are a few key
methods that will increase your
likelihood of being seen by Google
and other large search engines.
Define Your Target Market
and Keywords. Consider what
geographical areas you want to
target and include those locations
in your headers, content, and page
titles. For example, if you practice
personal injury law in Tampa,
include keywords like “Tampa
Personal Injury Lawyer” in the
headers and subheaders of your
homepage and practice pages.
Use variations of these keywords
throughout.
Create High-Quality Content
on a Regular Basis. Blogging
is an important part of ranking.
Blogs allow you to provide valuable
information to potential clients while
adding keywords to your site. Create
a schedule for writing new content
and stick to it. Consistency is key.
This content should be valuable to
your potential clients. It should
answer their questions while being
concise, insightful, and interesting.
Understand Best Practices
for Content. Your content, both
on your pages and in blog articles,
should be formatted in a way that
search engines understand. This
means that you should use headers,
internal and external links,
keywords, and short paragraphs.
Once you have a decent
amount of content on your site,
go back and update those articles
regularly. This keeps things fresh.
Search engines better rank
websites that are kept current.
Promote Your Content.
Once you create content on
your blog, share that content on
multiple social media sites. This
increases the chances that people
will read it and will accelerate the
rate at which search engines add
these new pages to their databases.
Make Your Website Mobile
Friendly. More people use their
phones to browse the internet than
other devices. Your website should
be formatted for a small screen.
Your content should use short
paragraphs, clear headers, and
compressed images to improve a
mobile user’s experience.
Focus on Local SEO. Now
that your website is optimized to
rank well, you’ll want to focus on
other areas of the internet where
potential clients find lawyers. The
most common are Google Maps
and Apple Maps. Stay active
with your account and keep the
information accurate. Likewise,
internet directories are a simple
way to add your name, address,
phone number, and URL to the
internet. Submit your site to legal
and local directories like Avvo.com
and Yelp.com. The information on
these sites must be accurate and
identical to each other.
Internet marketing can be
complicated, but by following these
best practices, you can improve your
internet presence, increase ranking,
and stand out
in the crowd of
lawyers online.
Author:
Jordan Monarrez
Puckett - Dolman
Law Group and
Site Social SEO
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