anupcomingtrade showexhibitionshould beanimmediatetrigger toconsultwitha trademarkattorney .
As the world returns to normalcy after weathering the COVId pandemic , businesses are rushing to showcase their products and services at trade shows around the country . From medical devices and beauty products to cybersecurity and fintech , companies large and small are embracing the opportunity to reconnect with their customers , learn about the competitive landscape , demonstrate their innovation , and build brand recognition in front of live audiences . However , trade shows are also fertile grounds for intellectual property ( IP ) infringement , theft , and disputes . The good news is that there are effective and concrete steps trade show exhibiters should take to protect themselves from many IP-related perils . These strategies will be discussed in a two-part series , with this article focusing on the first pillar of IP —
trademarks , while the second article will cover patents .
Protecting your Client ’ s Trademarks at a Trade Show
One of the primary reasons for exhibiting at a trade show is brand promotion . Companies often set up beautiful , attention-grabbing displays that prominently parade their trademarks , logos , and slogans . However , not all attention
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Intellectual Property law Section Chairs : AndriyLytvyn – HillWardHenderson & PatrickReid – HillWardHendersoncontinuedonpage47
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