HCBA Lawyer Magazine No. 33, Issue 3 | Page 48

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anupcomingtrade showexhibitionshould beanimmediatetrigger toconsultwitha trademarkattorney .

As the world returns to normalcy after weathering the COVId pandemic , businesses are rushing to showcase their products and services at trade shows around the country . From medical devices and beauty products to cybersecurity and fintech , companies large and small are embracing the opportunity to reconnect with their customers , learn about the competitive landscape , demonstrate their innovation , and build brand recognition in front of live audiences . However , trade shows are also fertile grounds for intellectual property ( IP ) infringement , theft , and disputes . The good news is that there are effective and concrete steps trade show exhibiters should take to protect themselves from many IP-related perils . These strategies will be discussed in a two-part series , with this article focusing on the first pillar of IP —

trademarks , while the second article will cover patents .
Protecting your Client ’ s Trademarks at a Trade Show
One of the primary reasons for exhibiting at a trade show is brand promotion . Companies often set up beautiful , attention-grabbing displays that prominently parade their trademarks , logos , and slogans . However , not all attention

SAVE

the DATE

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Intellectual Property law Section Chairs : ­Andriy­Lytvyn­ – ­Hill­Ward­Henderson­ & ­Patrick­Reid­ – Hill­Ward­Hendersoncontinuedonpage47
Monday , February 13 , 2023 DEI­Committee­Diversity­Fair­ Chester­Ferguson­Law­Center
Saturday , March 25 , 2023
5K­Pro­Bono­Run / Judicial­Food­Festival­ Tampa­Riverwalk­ & ­Stetson­Law­Tampa­Campus

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Wednesday , April 26 , 2023 “ Before­the­Law­Was­Equal ” ­Update­Premiere Chester­Ferguson­Law­Center
Thursday , May 18 , 2023 Law­ & ­Liberty­Dinner Hilton­Tampa­Downtown
Learn more about HCBA events at www . hillsbar . com . STAY­CONNECTED .
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