Hazleton Area Business Citizen July 2014 | Página 8

Hazleton Area Business Citizen

interactive care coordination, to make
sure that everyone knows what good
services are being provided.
HABC: You market to families of
people who require the services
you offer—a whole range of inhouse assistance services—and
you also market to other care
providers, such as doctors and
hospitals, what these services
are. Is this two-tiered marketing
approach accurate?
Marlin Duncan: Absolutely.
HABC: From a business
perspective, how is that helping
your bottom line?

one, a lot of times a visit to the primary
family care physician will be delayed.
Secondly, there’s nobody there to help
the person manage their medications,
to make sure they’re taking their
medications properly. There’s nobody
there to guard their mobility. Getting
them to their appointments, making sure
they’re eating right is all very important.
Sometimes it’s the partnership between
the medical profession and us and the
orchestration of care. That’s why we say
we provide coordinated in-home care,
because it’s the coordination between us
and the medical profession that can help
that happen.
HABC: Do you look at your
company as a health care
support organization?
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Marlin Duncan: We’re hand in glove.
Health care support, absolutely. A lot
of this was designed because when
I was in California, I saw that there
was a disconnect inside the medical
profession between home care and
quality care. We found our model of
companionship and pe