Reinvent or Redesign?
This is the biggest question we receive from many of the Haunted Attractions that we work with. Many attractions have the desire to really step it up a notch but, are unsure as to the best way of doing that. Well, we hope that we can help with that decision.
Honestly it really all depends upon what your goals are. If you have just created a "First Time" Haunted Attraction then a "Reinvent" theory may not be so bad, especially if you did not do so hot the first time around. This allows you to start over from scratch with little to no people remembering your underperformance from the season prior.
Now, if you have been in the business for a while and are successful and have a regular customer base every season then, the last thing you want to do is start over and lose any credibility that you have already established. This is where a "Redesign" theory would work very well. A name modification, new attractions, new layout, new or added theme or story line are just a few things to consider. Either way make sure that no matter what you decide to do, the most important thing to do is DELIVER and REDELIVER!