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OVERVIEW OF DATA POINTS AND INSIGHTS REGARDING E-BOOKS
Figure 4 - Overview of data points and insights regarding e-books Source : goetzpartners
Figure 4 gives a partial overview of measurable data points associated with e-books and the potential insights that can be derived from these data points . For starters , the data points provide underlying personal information associated with the account of the reader . Furthermore , title-specific and cross-title reading patterns create an understanding about how and potentially why consumers engage with content .