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7 . There also appears to be a general reluctance toward modern technology , often rooted in the industry ’ s unique dynamic of preserving the book as a traditional , time-enduring , and trend-agnostic media format .
8 . This also causes a latent lack of innovativeness in traditional publishing houses , especially regarding the development of new products and their interaction with end consumers .
In light of these industry dynamics , we believe that the inability to address the drivers of information deficits will create a high risk of economic underperformance or even long-term failure . From our perspective , harvesting consumer insights may facilitate sophisticated decision-finding processes and help provide strategic guidance for sustainable competitiveness .