GENERAL DIY
ADVERTORIAL
SHIELD CHEMICALS
Shield Chemicals (Pty) Ltd, has been a
leader in car care products for over 50 years,
shampoos and interior cleaners
The range had evolved to some 30
producing diverse products of the finest
products concentrating on all aspects of the
quality to an ever expanding market. The
automotive industry. Marc Dionne had
finest car care and associated products to
the automotive market.
We continually strive to deliver
consistent quality and superior service,
company, Shield Car Products and Chemicals
grown the business to the point where he was
as we meet the ongoing needs of the
(Pty) Ltd was originally founded by Marc
not able to manage the company as a one man
markets in our industry. By creating a vast
Dionne in 1964.
business and he looked for investors, to grow
distribution network around the nation,
the Shield brand
we will be able to effectively service our
Throughout the company’s growth Marc
Dionne prided himself on quality, researching
In the early 1990’s the Shield brand was
growing customer base.
As the needs of the industry change,
and testing the most advanced chemicals
repackaged and aggressively marketed to
available to deliver a range of quality products.
regain market share. This process was difficult
the advancement of new technology is
His first product to achieve market success
and is obviously still ongoing, but has reaped
important. We have a growing commitment
was “Shield Car Polish”. Manufactured out of
the benefits of producing a brand that is well
to these technologies through the
pure Brazilian carnauba wax, there were few
accepted, and extensively marketed into a vast
investment of our resources, and the co-
which could compete. The range of products
national distribution network.
operative effort and input of our suppliers
and customers.
expanded – ever changing to deliver products
industry. These products ranged from white
SHIELDS COMMITMENT TO
CAR CARE
of the industry we serve and our related
wall tyre cleaners to vinyl roof cleaners,
Since 1964 Shield Chemicals has offered the
customers.
for the changing face of the automobile
At Shield our goal is to meet the needs
HARDWARE AFRICA 2014
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