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Massbuild
Massbuild operates four main
customers with all basic structure products
complementary brands: Builders Warehouse,
including cement, timber, bricks, roofing and
which operates large home improvement
glass as well as other products that are not
stores in major urban areas; Builders Express,
offered in a Warehouse/Express store e.g.
a chain of smaller neighbourhood home
paraffin, candles and in the near future pre-
improvement stores; Builders Trade Depot,
paid electricity.
focusing on delivering the core range for
all phases of building projects, focusing on
displays, customer-friendly store layouts and
THE VALUE PROPOSITION
contractors; and Builders Superstore, aimed
offering personalised service and advice.
Builders Warehouse and Builders Express
at homes in townships, rural & developing
areas and small contractors.
Massmart acquired five Builders
Builders Trade Depot was formed
are both pioneers in introducing retail
when 34 Federated Timber stores were
principles to the South African home
acquired and rebranded in 2005. Seven
improvement and DIY sector and attaching
Warehouse stores operating in
smaller stores have since been closed and
garden centres to hardware stores. The
Johannesburg and Pretoria in 2003, bought
after some conversions and acquisitions,
clean, friendly and uncluttered look
and rebranded three De La Rey stores in the
Builders Trade Depot now operates 15 stores
and feel of the stores offers customers
Western Cape in 2005 and now operates 30
catering mostly for medium- to large-sized
a shopping experience traditionally not
Builders Warehouse stores in eight provinces
contractors and tradesmen engaged in
associated with the sector. The new stores
in South Africa, plus two in Botswana and
building, maintenance and renovation
aim to introduce a ‘retail theatre’ where
two in Mozambique. Builders Warehouse
projects. It also focuses on servicing the
lighting, colour and ambience enhance the
shopping experience, signage is clean and
bold, and product displays are enticing.
Several of the Builders private
brands, including Mastercraft hand
tools and Builders Pride, have become
household names, with customers
assured of stringent quality control and
best supplier practices. During the 2013
financial year Private Label contributed
follows the big-box or warehouse retail
needs of construction entrepreneurs who
format, offering home owners, DIY
need trade credit, telephonic ordering and
enthusiasts and building and maintenance
want bulk goods delivered from low-cost
property markets, Builders Trade Depot’s
contractors a comprehensive range of
outlets.
value proposition to customers is the ability
competitively priced products under one
Builders Superstore is the latest addition
14% to total sales.
In both the residential and commercial
to consistently deliver an appropriate,
roof, with a large garden centre display and a
to the portfolio. The stores are conveniently
professional range at highly competitive
builders’ supplies yard. The brand is unique
located near commuter nodes in townships,
basket prices, combined with exceptional
in that it is the only home improvement
rural and developing urban areas. Whilst
contractor support services in a relationship
warehouse in South Africa.
the range is narrow and focused the format
driven environment. The Superstore format
remains project complete and provides
offers low prices, on a ‘project complete’
Builders Express was formed in 2005
when Massmart bought and rebranded 14
Servistar stores operating in the Eastern
range of products.
The Massbuild five year plan includes
Cape and KwaZulu-Natal. Massbuild now
roll-out of new stores and aligning the
operates 39 home and garden Builders
brands to service key markets, while
Express stores in five provinces that cater to
continuing to be known for best ranges, best
home owners and provide a “filler strategy”
quality, in-store experience and innovation.
for the Group – situated in convenient
locations with aesthetically pleasing
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HARDWARE AFRICA 2014
For more information, 011-517-0000