BACK OFFICE
Its professional ethic with all of its clients is
Founded in 2002, Delta Display has been
and the Elite Star Trading group, among others.
based on integrity, trust and confidentiality,
involved in the design and manufacture of
thereby creating sound long term business and
display stands and has grown into a national
managed by Andre Luck, together with store
personal relationships. Storeworks is confident
supplier of custom- and standard displays,
renovations company, Legendz, is working to
that it can provide a service of real value and
various display accessories, shelving and
change the image of ‘middle of nowhere’ DIY
benefit to its clients, and it welcomes interested
merchandised in-store solutions. The company
stores into ones that can compete with any
businesses contacting it telephonically or
is an all in-house producer and manufacture
of the finest hardware stores found in the big
e-mail [email protected] ,
from the raw materials to the final packaged
cities.
[email protected] for any queries.
display.
Its facility has various sections throughout
DELTA DISPLAY
Black and Orange Creative, owned and
“Retail trends are changing” says Luck,
“and although hardware stores are largely
that contribute to the finished product.
lagging behind the curve, they are starting
Depending on the materials used (steel,
to realise they will have to change in order to
Delta Display is a dynamic company that
aluminium, wood, acrylics and plastics), each
survive.” Consumers are getting used to the
designs and manufactures retail displays
section’s production complements the other to
idea of destination shopping, where stores
for manufacturer’s line of products to gain
ensure that a consistent workflow is maintained
are increasingly catering for their lifestyles as
exposure in stores and maximize sales! With
and strict deadlines are met.
opposed to merely being on hand to provide
an efficient all in-house team the business
Some of its capabilities include CO2 Welding,
them with a specific product they came into
produces optimum displays from a creative
Spot Welding, Tube-, Wire-, and Sheet Bending,
the shop for. “Shopping today has become an
assortment of materials available.
Metal Pressing, CNC Punching, Laser Cutting,
experience; and customers are increasingly
Powder Coating, Vacuum Forming, Routing,
expecting that,” he says.
Serving many market leaders from a diverse
range of industries the company prides itself in
being one of the largest display manufacturers
nationally, capable of managing large display
and in-store projects as well as accommodating
smaller clients wishing to break into their
respective markets. The team is driven by its
Lamination, Die-Cutting, Digital-, Screen- and
Litho Printing.
BRAND EXPOSURE
PUTTING HARDWARE
STORES ON THE MAP
With larger hardware retail groups
increasingly moving into smaller towns,
becoming more visible and marketing
themselves on an ongoing basis is becoming an
imperative for small DIY stores, Luck believes.
And the results speak for themselves: stores
that have come on board with the Black and
clients’ brands to convey the cutting edge
in retail display to suit their requirements,
Hardware and building supplier store owners
Orange/Legendz combination in the past four
specifications and budget.
in rural areas, traditionally largely ignored by
years have increased their sales between 15%
advertising or branding agencies, are starting
and 25%, with the previously very hard-to-find
with clients, offering them competitive pricing
to radically change their image with the help of
ones as much as doubling their turnover within
and giving exceptional service are but some of
the same exclusive brand exposure company
five to six months – the clearest indication of
its core values.
chosen by companies like Essential Hardware
the power of branding. HA
Striving to develop long term relationships
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HARDWARE AFRICA 2014