Hardware Africa 2014 2014 | Page 117

Plascon Velvaglo non-drip has been a firm favourite since 1977 and remains the undisputed South African benchmark in enamel coatings. It is the first polyurethane, non-drip enamel to provide a resilient protective barrier for hard wearing surfaces, being heat, steam, stain and chip resistant. This beautiful satin sheen coating has always been self-undercoating, but can truly be classified as direct-to-substrate as it is now also self-priming - another innovation which saves the end-user time, effort and money. It can be applied directly onto wood, mild and galvanized metal, hardboard, PVC, ceramic and melamine surfaces without the need for costly specialist primers. The built-in primer technology in Plascon Velvaglo Non-Drip Enamel Direct-to-Substrate includes anticorrosive pigments and adhesion. This ensures a longer lasting professional finish across a wide variety of surfaces. It now boasts a 12-year quality guarantee. C. NEW LEADING TECHNOLOGY IN EXTERIOR COATINGS South Africa experiences the most beautiful but also some of the harshest weather conditions with high UV, varying humidity, abrasive winds and extreme temperature fluctuations. Exterior coatings have to withstand all these adversities. Wall & All: Launched in 1987, Wall & All is the ultimate exterior paint. Its unrivalled highly washable and dirt resistant protective coating delivers its now renowned “It’s the paint that lasts and not the dirt” benefit. Decades of proven performance and memorable advertising has made Wall & All the most loved and endured consumer coatings brand in South Africa. Wall & All is the icon in exterior refinement and beauty with a proven performance that withstands the many adversities that nature throws at it while still maintaining its beautiful satin finish for years. Wall & All is now formulated with a unique blend of hard and soft 100% acrylic polymers that ensures enhanced performance in dirt resistance, water vapour permeability and film elasticity. And the addition of an intelligent fungicide eliminates fungal growth that damages the surface and appearance of coatings. This new formulation sets an even higher standard for exterior coatings performance and Wall & All now has a remarkable 12-year quality guarantee. Micatex: Launched in 1971, Micatex has stood the test of time and is the industry benchmark for the toughest paint in the South Africa. It is the beacon of quality when it comes to exceptional water-resistance and weather protection. This fine textured, thick and flexible paint is able to cover and resist hairline cracking. Its high performance has truly lived up to its recognized positioning of “mica for stretch and marble for strength” developed over many years of advertising. This well-loved coating just got tougher, with the introduction of a new technology to Micatex that will prevent fungal growth and the staining and damage associated with fungal attack. Constant development of this high build formula has yielded an exterior coating which is a formidable barrier to sun, rain and abrasive winds. The addition of an intelligent fungicide eliminates fungal growth that damages the surface and appearance of coatings. In addition, Micatex superior pigmentation resists the harmful effects of alkali and salts that are found in concrete and cement building materials. All of this has resulted in a premium quality textured paint that lasts up to 12 years in demanding African conditions. 3. FLAGS HI P R AN G E These cutting edge technical enhancements made to Plascon’s premium flagship range, along with the extended guarantees, are Plascon Double Velvet plascon.co.za Plascon Cashmere Plascon Wall & All what keep Plascon the industry leader in this important category. The range of Plascon premium flagship brands consists of: Plascon Velvaglo Non-Drip Waterbased Enamel Plascon Micatex Plascon Velvaglo Non-Drip Enamel Plascon Nuroof Cool