Handmade Seller Magazine Sample Issue | Page 69

YOUR ONE BIG THING

This is probably the most powerful concept I have ever stumbled upon within any self-help book.

The One Thing” is a book by Gary Keller who is arguably one of the most successful Real Estate Brokers in the world.

He believes that people never achieve true exceptional success because they are distracted by the elements around them. According to Keller, people who are masters at their craft have an "unproportioned amount of time dedicated to their craft."

The truly exceptional always dedicate most of their time to their success. For instance, you don’t see Mark Zuckerberg spending 3 hours every day in the gym. Zuckerberg spends most of his time working on his project, ensuring that it grows and fixing any of the issues that might come along. You don’t see a professional athlete spread out his/her week, dedicating only a little time to their sport. They are not learning piano or learning to code. They wake up early and focus on perfecting themselves within their fields.

Similarly, you shouldn’t be trying to "do everything," but rather focus on what will

make you successful (according to you). The main idea behind his book is to focus on your “ONE THING” that will get you closer to success. He uses a concept regarding the geometric progression of dominos.

A domino can knock over another domino that is 50% bigger than itself. Under this principle, if you were to take a two-inch domino, it will be able to knock over a 3-inch domino. The three-inch domino can knock over a 4.5-inch domino and so on.

Understanding this principle, Keller walks us through a hypothetical scenario. If you were to start off with a two-inch domino, after 10 intervals (10 dominos down the line), the size of the domino would be roughly 2 meters (6.5 ft) in height. If we continue along the progression, by the 20th interval you’re knocking over the Eiffel Tower. Another 10 dominos down the line, you’re knocking over the Himalayas. Another 20 dominos down the line… you’re knocking over the MOON!

The idea here is that focused action can lead to great results. However, most people don’t know what they should be focusing on. And so, he teaches us how to discover the “One Thing” you need to do to obtain success.

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