Handmade Seller Magazine Sample Issue | Page 68

Nobody that first starts their business are “professional” in any way. At one point in time we were all green. Of course, some people have a natural ability to do better than others in any given field, however, experience in something doesn’t necessarily mean that you are ‘better’ than those

without experience.

In the book “Talent is

Overrated: What Really

Separates World-Class

Performers” by Geoff

Colvin he discusses this

idea. If you don’t know

who Colvin is, he is the

chief editor of Fortune

Magazine and has been

for nearly three decades.

He was tasked with

writing an article about

“high performance”

which prompted him to

write a book.

Within the book, he discusses the fallacy of talent. He found that “experience” isn’t the key for high performance. In fact, in many instances, experience made little to no different and in some cases, even made performance worse.

He says that people who implement “Deliberate Practice” in their daily lives achieve higher-performance metrics.

But what is deliberate practice?

The idea of deliberate practice ties in directly with “The Growth Mindset.” It refers to the process of always “upping your game” in the sense of pushing yourself to your limits and beyond. Once you have become familiar with something, do not get comfortable. Always look for new opportunities to grow. Always try to learn new skills, knowledge, and techniques that will

force you to think

outside of the box.

Deliberate Practice is all about stepping outside of your comfort zone and increasing the difficulty of any given task the moment you have mastered it. In other words, “always stay green” even if you master something.

Within your business, if something is working… do you simply let it run or are you trying to find new ways to optimize

performance? Are you modifying your sales strategies? Are you updating your pages? Are you attempting new things to bring in bigger audiences?

All of this falls under the category of “Deliberate Practice.”

by Jeandre Gerber

O

by jeandre gerber

Deliberate Practice

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MINDSET TALK business goals