handmadeseller.com — FREE SAMPLE
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Once I realized there was no ‘one size fits all’ marketing strategy for running an Etsy shop, I knew I needed to develop a strategy that would work for my specific business. Pinterest appealed to me because it is very low risk. You’re free to try all kinds of tactics with no commitment. You get endless do-overs until you find what works.
Pinterest and blogging really go hand in hand for me. Pinterest values fresh content, it’s a bad idea to re-pin product photos over and over again. So to pin fresh content, I needed to create fresh, pinnable content. That’s where blogging came in.
You get endless do-overs until you find what works.
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Photos by Mallory Brisson Photography