It’s a Pinterest and Google Juice Cocktail; we’ll call it the Juicy Pingle. It becomes like a never ending loop of fabulousness. The more your boards do well on Pinterest, the more Google Juice they get (and exposure and sales), the more Google Juice they get, the more your Pinterest boards will get found on Google.
So optimising your account has double benefits it can catapult your exposure and traffic from within Pinterest directly with an injection of Pinterest Juice but also those boards will show up more in Google too. Win-win Pinners.
Keywords on Pinterest, like Google keywords, are key (see what we did there). In a sea of images uploaded every second, those keywords can be what move you to the top of someone's smart feed or raises your visibility and gets lots of eyes on your products. Keywords decide who sees your images, so getting them right can make all the difference to the traffic you get from Pinterest. We'll cover keywords in-depth in the next issue, so brace yourselves for that goodness.
Building your account so that it's optimised for all these key triggers on Pinterest is what can make the difference between an account that's just a showcase and one that actually drives traffic to your website and results in sales. Thinking of who you want to attract and setting up your account in that way from the start, rather than as a mirror copy of your website, can be the difference between making it work for your business or it just being another task.
The more your boards do well on Pinterest, the more Google Juice they get, the more Google Juice they get, the more your Pinterest boards will get found on Google.