Handmade Seller Magazine Issue 9 | June 2016 | Page 29

Think of your Pinterest profile like a page that is indexed by Google, because it actually is. With the huge following and usage Pinterest has, it automatically has more Google Juice.

With that in mind, you understand how Google indexes your page and how it looks for keywords that people may search for. It looks at how often your page is clicked on, how many pages are clicked on, and how long those people stay.

Well, it's the same with the Pinterest algorithm; it's looking for quality and interaction: How many followers and clicks you have, how often you repin, and other factors. Then it scores your content accordingly to decide how often your content is shown to your followers or shows up in searches.

The double whammy extra with this is that Pinterest Juice adds to your overall Google juice too! So a board that is popular on Pinterest will automatically rank higher on Google because Pinterest has such high domain authority. That’s SEO tech speak there, but it means reputation with Google.

So you can ride on the lovely, shiny, and visually beautiful coat tails of Pinterest. If your board does well on there, it will rocket in Google too. So where some businesses might have no chance of ranking on page one of Google through their own SEO efforts, they absolutely can with a board from Pinterest.

Rebecca founded Pinright in 2015 with her younger brother Steve. Rebecca has studied Pinterest from the start back in 2010 and has experimented, tested and learnt until she has grown multiple accounts to thousands of followers.

They began the Pinright Pinterest account (@pinrightnow) and took it from zero to 20,000 in 3 months. Now they share every test, experiment, tidbit, trick, and expert hack so you don't have to learn the hard way. Pinterest can be a huge source of free targeted traffic if used the right way. CLICK HERE to watch her free video on setting up your Pinterest business account!