To conclude I’d like to leave you with my top five tips for creating a tagline that is guaranteed to stand the test of time and reflect your company with sophistication:
1. Keep it simple!
2. Avoid general statements that don’t identify your product or purpose.
3. Use less than ten words.
4. Identify at least one company value.
5. Don’t focus on being trendy; focus on being
authentic.
I’d love to know more about your process
for developing taglines and would like
to encourage you to submit your word
clouds to The Handmade Seller! We just
might publish some of our favorites in
next month’s magazine.