After you find a few blogs you’d like to write a guest post for, it’s time to craft a winning pitch!
Here’s an example of a pitch I use when I am pitching blogs, which I learned from Jon Morrow of Smartblogger.
Hey There [Owner’s name] (It's better if you can find a name, but this works it you can’t.)
I'm a DIY blogger, and was doing some market research on blog posts on DIY Bracelets and noticed you had linked to this post:
[Link to a guest blog they posted]
The post you linked to was great, but for the past couple weeks, I’ve been working on one of my own from another angle, that I think is going to be even better.
Would you be interested in taking a look?
I’m not necessarily asking for a link. It’s not even published yet. I figure since you see this stuff all day long, you'd be a great judge of whether I'm on track or completely off base.
Thanks for your time!
Why post guest blogs?
The second part of guest blogging is posting guest blogs on your blog.
Posting guest blogs on your blog saves you the extra work of writing an original blog post, establishes relationships with other bloggers in your industry, and exposes your audience to a different point of view!
There are two ways to do this:
1. With permission.
2. Without permission.
When you post a blog post with permission, you generally see a post that you would like to share with your audience and ask the writer if you can share it. Obviously, almost any blogger worth their salt will say yes right away.
If they don’t, you can still post it without permission as long as you make sure to link to the post and explain that it is a post from a different blog you thought would be a valuable read to your audience. You can also post guest blogs without trying to get permission first. This is a particularly good strategy for really big bloggers with large audiences, as they may not get back to you when you ask for permission.