Handmade Seller Magazine Issue 9 | June 2016 | Page 11

After you find a few blogs you’d like to write a guest post for, it’s time to craft a winning pitch!

Here’s an example of a pitch I use when I am pitching blogs, which I learned from Jon Morrow of Smartblogger.

Hey There [Owner’s name] (It's better if you can find a name, but this works it you can’t.)

I'm a DIY blogger, and was doing some market research on blog posts on DIY Bracelets and noticed you had linked to this post:

[Link to a guest blog they posted]

The post you linked to was great, but for the past couple weeks, I’ve been working on one of my own from another angle, that I think is going to be even better.

Would you be interested in taking a look?

I’m not necessarily asking for a link. It’s not even published yet. I figure since you see this stuff all day long, you'd be a great judge of whether I'm on track or completely off base.

At which point feel free to knock some sense into me: p

Thanks,

Full name

Flip to the next page to see a sample pitch for guest blogging! If you send out 10 of those pitches, you will get a chance to write a guest blog!

Once the other blogger agrees to post your blog, you want to make sure that you can include a bio and a backlink to your blog!

After your guest post is up, you should promote the post to your social media followers; this will show the other blogger you are willing to help them and share their blog with your readers, which will trigger the principle of reciprocity making them more likely to promote your blog later on.

Ok, so that’s the gist of writing guest blogs for other people, now let’s talk about how you can use guest blogs on your own blog.