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How to
...
How to boost your
online craft business
M
ost of craft businesses
are run from home.
Even if yours isn’t, it
is hard to sell your hand-crafted
products without some sort of
advertising. In the modern age,
there is now a much easier way
to allow large audiences access to
your products: the internet.
Adam Niazi, an Accounting and
Finance student at the University of
Northampton and founder and CEO
of StartSmarter, tells us exclusively
how to boost your online craft
business.
Websites
Adam has
experienced
running four
different
businesses and
finds that the
most important
tool is having
effective
communication
between you
and your
customers.
“Websites
allow you to
feature your
products in
an attractive
way, but they
also grant
an effective
medium for
solving any
problems
with your
customers
too.”
Adam
advises to only advertise one product
or craft service on the home page of
your website.
“When customers visit your website
they want a specific craft product or
service, but if you confuse them by
advertising everything you have to
offer just on your homepage - then
your customers may try another
crafter who has a simpler layout to
their website.”
Simply put, your website should
focus on your potential customers
and what they want. Try setting up a
free website on wix.com.
Credibility
As a crafter, your
reputation should be
very important to
you. It will define
how many people
will choose your
service instead of
someone else’s.
“It’s all about
trust. Get a
few customers
to give you
feedback. If
it’s negative,
then ask what
you could
improve and
work on it.
Testimonials
are invaluable
to people
in the craft
world,
as they
define their
products
as durable,
of a certain