@Halal May/Jun 2020 - Page 19

may-june. 2020 | @Halal 19 According to Dogan (2010), Islamic Tourism is an activity by Muslims for relaxation and entertainment in hospitality organisations to attract Muslims to a particular destination by applying Islamic principles. Islamic tourism strictly follows Islamic values. It is a new ethical dimension of tourism which attempts to include the aspect of ethics.” for Muslims was found to have a direct influence on tourist’s satisfaction. (Khan et al., 2013). Tourists will visit again or share their good experience on excellent quality services that they received to their friends. Religion-affiliated sites near a hotel or throughout the destinations have a significant impact on a Muslim tourist’s choice of travel destination and hotel. Precious islamic artefacts around the hotel or frequent travellers’ destination such as mosques, islamic architectural beauty and museums of islamic arts are considered important factors when it comes to choosing hotels. islamic arts and architecture were found to have a significant impact on a Muslim tourist’s choice of hotel and travel destination (Hashim et al., 2007). also significant is the availability of prayer facilities at tourist spots and public premises (hospitals, offices, R&R, shopping malls, theme parks, offices). Muslim-friendly travel packages including those of seasonal festivities, i.e. Ramadan, Eid-ul Fitr and Qurban, Muslimfriendly healthcare facilities throughout the country, precious islamic artefacts around the country are also considerations. such islamic attributes of travel destination have been found to have significant influences on Muslim tourists’ satisfaction. There is a substantial relationship between halal food availability and tourist choice of hotel and comfort. This development, however, comes with its issues and challenges which hotels in Malaysia face. halal concepts The concept of Halal Hotel includes services, financing and other activities designed to attract and are carried out to comply with islamic laws and regulations. Muslim tourists’ needs are strictly addressed. islamic tourism is about following all the islamic rules and sharia in providing the services. This includes providing Halal food, prayer facilities, Muslim-friendly tour packages, religion-affiliated sites and general morality. Besides that, other quality standards are established and put in place to maintain the consistency of halal practices and integrity. These factors seem to influence Muslim tourists’ satisfaction directly. according to Kamaruddinet. al, (2012), Muslim tourists decide where to stay in Muslim countries as well as for religious motivation depending on seeking for pleasure and blessings from allah (God) to avoid wrongdoings, to travel to those places to satisfy God and for their leisure. also, Muslim sites are considered one of the key elements for such religious-based travellers. Malaysia is moving forward to get this recognition and to become a halal centre for Muslim visitors/travellers around the world. conclusion islamic tourism and sharia-compliant hotels in Malaysia and related quality system have received lots of interest in travel tourism The key in Malaysia’s success is that a government-led commitment is required to activate the whole industry to make Muslim travel as a priority market for the destination. with the growth of the Muslim population. The travellers from the Middle East and other Muslim countries have indirectly and directly forced some of the leading tourism industries to consider what is halal and nonhalal. suppliers in the Malaysian sector with halal certification and practice of shariacompliant hotels as well as accommodations guidelines started promoting their hotels to attract Muslims, signalling that they fully comply with the religious needs of Muslims. some of the factors that influence Muslims who practice, understand and wish to follow islam have been taken into consideration, and the tourism sector is addressing their needs in the name of islamic Tourism. The key in Malaysia’s success is that a government-led commitment is required to activate the whole industry to make Muslim travel as a priority market for the destination. This has led to it becoming the best destination for Muslim visitors in the world with all facilities and services. However, being one of the top players in the Muslim travel market does not come without any challenges. Malaysia has to plan very carefully and strategically to market itself among the Muslim market and at the same time to overcome the sentiments and prejudice by the non-Muslims towards the image of Malaysia as an islamic country. This is very important so that the Malaysian tourism industry will not only depend on Muslim travellers, but also tourists from all over the world.