@Halal May/Jun 2020 - Page 14

14 Innovation @Halal | may-june. 2020 Halal Cosmetics: A strenuous but well-worth exercise? Cosmetic products now attract a much broader market. In the past, they used to be associated almost exclusively with women Freepik Cosmetic products are regarded as ‘foods for the skin.’ The pressure to be well-groomed has resulted in massive sales of such products all over the world. Today, the innovation of such products coupled with the enormous demand for them offers a great opportunity for those who aim for profit from the mass production of such products. The need for cosmetics has become self-evident. This is in line with freedom of choice that assures that consumers have a wide range of products from which to choose. The most crucial consideration, however, is that the products available to be consumed are safe and are not a danger to the health of consumers. Also, cosmetic products now attract a much broader market. In the past, they used to be associated almost exclusively with women. But now they have become essential for both genders and all age groups. Cosmetics are produced on a larger scale, and their sales are now astounding. Statistita, a global survey company, published the annual growth of the global cosmetic market from 2004 to 2019. In 2018, the global cosmetics market grew by an estimated 5.5 per cent compared to the previous sales year. By DR ZALINA ZAKARIA DIRECTOR UNIVERSITY OF MALAYA HALAL RESEARCH CENTER The trend is also seen in developing countries such as Malaysia. Global Data, a leading data and analytics company estimated that Malaysia’s Cosmetics & Toiletries industry is expected to grow at a compound annual growth rate (CAGR) of 4.2 per cent from RM6.4bn (US$1.6bn) in 2018 to RM7.9bn (US$2.1bn) by 2023. This shows a steady economic growth driven by strong domestic demand and private consumption with Malaysian consumers becoming more image-conscious. In recent years, the increasing awareness by Muslim consumers to consume products that have halal certificates has resulted in the growing trend of halal cosmetics. With such demands, the number of halal applications from cosmetic companies to Malaysia’s halal competent authority (the Department of Islamic Development –JAKIM) has also increased; that is from 179 applications in 2017 to 276 applications in 2018. (Source: JAKIM). Until March 2017, 232 companies have Malaysia’s halal certifications under cosmetic and personal care scheme. All cosmetic companies must rely on several relevant references to get halal certification for cosmetics. The Guidelines for Control of Cosmetic Products in Malaysia( 1st Revision February 2017), the Manual Procedure of Malaysia’s Halal Certification (the third revision of 2014) and also the Malaysia’s Halal Cosmetic Standard which is called MS 2634: Halal Cosmetics- General Guidelines” are the most important reference documents that contain very strict requirements on halal certification for cosmetic products. This standard was formulated based on the concept of halal built-in, a systematic approach to halal product development. It integrates the requirements of halal as part of overall management and control systems. This standard includes all aspects of manufacturing/production, from strategy/ planning to research and development to raw material sourcing until delivery of the finished product to its point of purchase. In other words, the standard ensures continuous compliance to specific halal requirements and the aspects of product safety, performance, quality, along with the hygienic issues in manufacturing and handling of the halal cosmetic product. In MS 2634: Halal Cosmetics: General Guidelines, halal cosmetics is defined as ‘cosmetic products that contain ingredients permitted under the Shariah law and fatwa and fulfil the following conditions: a) do not consist of or contain any part of the matter of an animal prohibited by Shariah law and fatwa for a Muslim to consume or that has not been slaughtered per Shariah