@Halal July/August 2020 | Page 5

July-august. 2020 | @Halal Industry 05 The emergence of the whole concept of halal in healthcare is one example of a global catalyst that is realigning the efforts of governments and industries towards the needs and demand of the individual consumer. Stronger COmmunity in the HALAL pHArmACEutiCAL eco-system The discussions also underlined the fact that a solid community in the halal pharmaceutical industry can be established by educating the frontliners, particularly pharmacists, on the knowledge of halal backed by a wellstructured code of ethics. In Malaysia, the code of ethics for the healthcare industry is not only on the ethics in pharmaceutical product manufacturing, but also ethics when dealing with patients or customers. The role of a pharmacist becomes more eminent as halal certified products have emerged in the pharmaceutical ecosystem. Amrahi suggested a pharmacist should have the best knowledge on the concept of halal and be able to identify halal medicines to better serve customers or patients. He said: “The pharmacist should know the difference between a halal medicine and a halal certified medicine. This is very fundamental because not all halal medicines are halal certified. But the pharmacists must make sure they know. “Looking into the educational institution, future pharmacists must be trained with pharmacy ethics. Every pharmacist must go to the highest level – a 9-star pharmacist - a pharmacist who is able to serve the patient.” There was also a proposal that information on the status of a medicine be made available in a single system so that members of the healthcare industry, including doctors and nurses, may access it on a 24-hours basis. Amrahi described it as a “missing link” in the halal pharmaceutical arena. He further remarked there was the need for the global halal industry to establish a halal pharmacopeia as a finer reference. The halal pharmacopoeia would list ingredients categorised as halal including chemicals and non-chemicals to make it easier for consumers to identify the halal products in the market. On the need of a halal pharmacopoeia, Leonard Ariff said it should be an international initiative among Islamic countries to develop a singular halal pharmacopoeia. Leonard Ariff believed consumers, especially Muslims, were not being vocal enough about the demands that they want, mainly on how the medications may be in continent to their faith. The market for halal pharmaceutical products can only be increased if there is a demand. There is a need for manufacturers to understand the needs of Muslims and that can begin by respecting the demands of the Muslims in order to make sure that the products, especially patented products, actually meet the needs of religious beliefs. “But that is not going to happen unless the Muslim population itself is more vocal about the need for medicines to be in continent to the faith of a group of patients,” said Leonard Ariff. He said developing a market starts from the consumer. And in the case of halal pharmaceutical products, it starts from both Muslim and non-Muslim patients. Prioritisation and coordination viTAL One effort needed to mainstream the halal pharmaceutical ecosystem is through the support of financial institutions. Dr Ammar said banks currently have a comparative advantage in supporting the halal pharmaceutical industry. “We are prioritising and supporting efforts to strengthen primary healthcare. Amrahi Buang Dato' Dr. Zaki Morad Mohamad Zaher Dr Ammar Abdo Ahmed Tehmina Kaoosji FRUITFUL WEBINAR: (from left to right) Amrahi Buang, Chief Executive Officer of HDC, Hairol Ariffein Sahari, Tehmina Kaoosji and Leonard Ariff. Establishing a collaborative platform Tapping the lucrative halal pharmaceutical market has to be done as a collaborative effort. Senior Global Health Specialist of Islamic Development Bank (IsDB) Dr Ammar Abdo Ahmed said creating and enabling an environment for halal industries will require an ethics committee with national regulatory authority and manufacturing in member countries or perhaps setting up a bio pharmaceutical association. Duopharma Biotech Berhad Group Managing Director Leonard Ariff Abdul Shatar suggested for the prospects in the halal pharmaceutical ecosystem to take precedence and be coordinated with the national healthcare industry, there should ideally be minimum government intervention in the pharmaceutical industry. He suggested there should be a “gatekeeper” to ensure the products allowed to be dispensed in Malaysia are products that should not harm patients or consumers. The “gatekeeper” will assist in ensuring At the same time we are also supporting the National Health Financing Strategy as an initiative towards the universal health cooperation,” said Dr Ammar. The initiative is a part of IsDB’s six pillars on innovative financing which points out an investment for bio-pharma. In accordance to the bank’s five-year programme, IsDB rolls on three strategic objectives; improving the health governance consolidating the health infrastructure in member countries, improving the financial protection of a country’s population and improving the health financial system. “Today, we are looking at an end-to-end value chain, starting from the demand to the supply side. In this aspect, we would be happy to have a bankable proposal from the bio-pharma industry,” said Dr Ammar. In setting for a sturdier halal pharmaceutical eco-system, Leonard mentioned: the safety of products, the quality of manufacturing, the efficacy of the product as consumers may not have a way of knowing this. Leonard said: “I don’t think we can have a laissez-faire type of system. I think it will be very dangerous. This is a tight rope that the regulatory authorities always have to face. “One part is that they may know what it supposed to be delivered to the patient. But, they have to work against over-regulating as that would create costs,” he added. There are numerous initiatives that can be carried out to fully firm up the halal pharmaceutical industry in Malaysia. Malaysia stands today ready to facilitate the successful entry of the domestic pharmaceutical manufacturers into the global halal market – which is estimated to become US$134 billion by 2024. Also, a collaborative platform is Malaysia’s strength. This approach will help drive the momentum as the country gradually grows towards a digital nation. “One of our biggest item on the wish list is the harmonization of accreditation globally.” Corporations and companies involved in pharmaceuticals need two things - consistency and clarity. Global Islamic institutions can consider the accreditation to be taken up centrally, as such product manufacturers only following through a single standard. “I see a large role in global Islamic institutions taking a lead when it comes to harmonisation from the regulatory side and similarly harmonization in the requirements for the manufacturing side of things,” said Leonard Ariff. From a manufacturer’s perspective, there is a need for clarity to ensure the work carried out to manufacture the product including raw materials used, meets a particular minimum standard where the halal pharmacopoeia comes into play.