July-august. 2020 | @Halal
Cover Story
11
ecosystem through an integrated platform
and building a global halal community.
“Malaysia now exemplifies a country
that supports the growth of the global halal
ecosystem that includes standards and regulations,
infrastructures, incentives, logistics
and human capital development, supported
by effective frameworks from the related
government institutions.
“We are now the reference point or
benchmark for others when setting up halal
markets.
“We are setting up our platform where
we will have government agencies, banks
transport companies and payment gateway
companies on the platform.
“Entrepreneurs who wish to step onto the
platform can be assisted by SIRIM which will
help with packaging. SME Corporation can
provide grants and also have the products
placed onto the platform for the halal marketplace,”
he added.
The platform not only uncovers opportunities
for local Small and Medium-sized
Enterprises (SMEs) to market their products
globally, but it also aims to assist manufacturers
to get their products a halal certification.
“What HDC is trying to do is to increase
the export market by getting products and
businesses halal-certified,” said Mahmud.
Any local products placed onto the platform
will be rated in such a way that deemed
halal products will be assessed a one-star,
whereby certified halal products will be
assessed a three-star. HDC’s role in the system
is to help the one-star product manufacturers
build up their products to obtain a three-star
rating.
“We are also certifying restaurants and
stores in Japan as Muslim-friendly stores, but
to do so, they will need halal products.
“They can do this by becoming members
of the platform and source the halal products
from there,” he said.
According to Mahmud, a JAKIM-certified
halal product will be unquestionable as it conforms
to the standards of halal, it conforms
to the good manufacturing practice, and it is
healthy. Everything is done in conformity to
the halal standards.
The idea of having a platform where it
provides more structured offerings such as a
Halal Integrated Platform, Halal Consultancy,
Halal Training, and halal perks for manufacturers
is because HDC hopes there will be
more halal-certified companies in future.
THE Halal INDustRY’S CONTRIBUTION
TOWARDS OVERALL GDP
MALAYSIAN
HALAL MARKET
2030
US$85.2 Bil bil
2030
US$113.2 bil
CORE SECTORS
2030
US$5.9 Bil bil
MALAYSIAN
HALAL
MARKET
2018
US$68.4 bil
2030
US$10.5 Bil bil
Food &
Cosmetic &
Beverage 2018
personal
2018
US$51.9 bil Bil
care
US$7.0 Bil bil
Pharmaceutical
2030
US$11.7 Bil bil
2018
US$3.4 bil Bil
Others 1
2018
US$6.29 bil Bil
Notes:
Based on the proportion consumption of the total
halal market by the Muslim population
1 Includes relevant/ emerging sectors
(e.g. modest fashion, medical devices, medical tourism)
GDP Indicators 2018 2020 2025 2030
Phase 1a Phase 1b Phase 2
Cumulative HALMAS
Investment
RM13.9 bil RM15.3 bil RM19.6 bil RM25.0 bil
Value Add Phase 1a Phase 1b Phase 2
Value to consumers
(Gross output less
inputs, “economic profit”)
RM 59.7bil RM 76 bil RM 126 bil RM 171 bil
Halal Export Phase 1a Phase 1b Phase 2
Value of exports
RM40 bil RM46 bil RM56 bil RM70 bil
Productivity Indicators 2018 2020 2025 2030
Revenue Phase 1a Phase 1b Phase 2
“Gross output” (industry
revenue) earned
by halal businesses
RM275 bil RM335 bil RM497 bil RM684 bil
Employees Phase 1a Phase 1b Phase 2
Number of employees
in the industry
0.35 Mil 0.41 mil 0.56 mil 0.71 mil