@Halal January/February 2022 - Page 27

— Norizmah Mustaffa
January-February . 2022 | Glam Halal

Fashion

27 had to close temporarily .
“ During the pandemic , we were not allowed to operate because we fall under non-essential goods and services . So , basically what we do is we use our social media to do videos and content to create public awareness .”
However , for those interested in purchasing the products online , Karyaneka makes them available on its official website www . karyaneka . com . my .
“ We are also available on MyCraftShoppe under Kraftangan Malaysia and recently Alibaba . We ’ re trying to reach the international market . Slowly but surely .
“ Normally , when we have campaigns , we will share with Kraftangan Malaysia , and they will forward them to MOTAC . Then , MOTAC will share with other agencies . So , they will help with the promotion as well .
“ But now that we can operate again , we try to participate with outdoor activities by opening booths like the one you may see today and another one in the Parliament . I ’ m also talking to ministries other than MOTAC to create awareness .”
Norizmah then shared some things Karyaneka wished to highlight in their products . Since there ’ s an awareness campaign on wearing batik , she hoped to promote their batik further , revealing that the product was one of the hottest selling items .
“ Now we have a campaign . We offer rebate vouchers . With every RM100 purchase , you will get an instant rebate of RM30 off . It means you will only have to pay RM70 . On top of that , we have another five per cent discount in addition to that . But it ’ s limited .”
Malaysian batik tends to be very colourful while Indonesian batik is more to earth colours . Ours are pretty vibrant and cater to all , from young children to adults . There are many things that can be produced from the batik . It is not limited to attire as specific designs can make other byproducts such as bags , pouches , etc .”

— Norizmah Mustaffa