@Halal January/February 2022 - Page 25

January-February . 2022 | Glam Halal

Personality

25

What makes Innersejuk ’ s materials different and premium ? ers , Azrul shared the pandemic had shifted the landscapes for the fashion industry at the global level . Brands must be more sustainable and agile in the product development process .

“ We foresee this will slowly trickle down to our region . And how climate change will further propel us to think differently and be more conscious of the material we choose and how we do our business .
“ Hence , Innersejuk will be more proactive in tackling the disruption in the supply chain from our fabric to our manufacturing and delivering the end product to customers .
“ For a local brand like us to expand further and penetrate the global market , we are going to look at a rapid manufacturing process to meet the demand on time , plus collaborating with the right international and shipping partner that ’ ll help us keep the cost-competitive .
“ We can be more competitive than another global modest wear player even when we raise our cost to value ratio when we solve the issue of supply chain and shipping .
“ Some of us are hurting due to the disruption caused by the pandemic . The restriction intends to curb the spread , but we are saying that misery loves company . It ’ s better if the brands work to solve the issue together ,” said Azrul , emphasising that supply chain and shipping aren ’ t a one brand issue .
He also highlighted that Malaysian brands going into the global halal market need to understand the Muslim diaspora . The most viable market for these brands will be in
Every day , anywhere in this world , women make tough choices in life . Be in what they do or what they wear . At Innersejuk , we want them to feel comfortable , confident and empowered to choose how they want to lead their lives and what they wear . Because the right to choose without being judged belongs to all .”
— Azrul Izzam
Europe , North America , Oceania , and the Middle East & North Africa ( MENA ) region .
“ The question that we are asking ourselves is how do we make the hijab lifestyle cool while staying true to their culture and religion . It ’ s the billion-dollar question we are trying to answer .”
Innersejuk as a premium brand
Innersejuk went into the market in 2017 . Made from premium quality , the people behind the brand knew that the products offered by Innersejuk were better than every other brand out there , but they needed people to try them . The team then decided to sponsor a few sports teams , influencers and
Antimicrobial
• Helps maintain bodily hygiene .
• The DriChill ® fabric fibres retain freshness throughout the day . The antimicrobial keeps bad odours away and reduces the chances of bacterial growth .
Cooler Than Cool
• Regulates temperature to keep you cool .
• The DriChill ® fabric is lightweight and regulates body temperature to keep you Cooler Than Cool at all times .
Perfect Fit
• Fits in all the right places .
• DriChill ® fabric ergonomic design allows you to move effortlessly . The perfect fit allows you to run , dance or take a stroll freely .
celebrities who were into sports .
“ Sales picked up , and in our first year , we sold RM1.2 million worth of clothes ,” shared Azrul .
“ The struggle for us was to take that first leap , knowing when to pivot and the right balance between perfection and moving forward . We are lucky that we have the right talent that propels us forward , and despite being a high-performance team , all of us leave the ego at the door .”
According to Azrul , Innersejuk is the personification and the embodiment of every woman out there who wants to feel empowered in making the life choices they want based on their life purpose .
“ Every day , anywhere in this world , women make tough choices in life . Be in what they do or what they wear . At Innersejuk , we want them to feel comfortable , confident and empowered to choose how they want to lead their lives and what they wear . Because the right to choose without being judged belongs to all .”
Azrul said Innersejuk aimed to become the champion of modest fashion . It wants to make Malaysia the centre of the modest fashion industry moving forward .