@Halal April 2019 - Page 6

06 @Halal | april-may. 2019 Asia Pacific Ready for a halal Olympic Games Muslim World League to supply halal meals for Tokyo 2020 Olympic Games T MWL will be the exclusive provider in Japan, generally, and in the 2020 Tokyo Olympic Games, particularly, of halal- certified meals.” he secretary-general of the Muslim World League (MWL), Mohammed bin Abdul Karim Al- Issa, who is also the president of the International Islamic Halal Organizsation, has made an exclusive distribution agreement with Japan. As part of the agreement, MWL will be the exclusive provider in Japan, generally, and in the 2020 Tokyo Olympic Games, particularly, of halal-certified meals. The signing ceremony was attended by Mitsuhiro Miyakoshi, special adviser to the Japanese prime minister, and Prince Hiroyo- shi, the cousin of the Emperor, along with a number of representatives of Islamic centers, Japanese authorities and major companies. It grants MWL the right to regulate, in cooperation with the Japanese government, halal foods and services to the highest standards. It will also certify the products and ser- vices in accordance to the halal and hygienic standards before they reach the consumers. MWL will also issue halal certification for products designated to Muslim communi- ties in Japan or those to be exported abroad, especially to Arab and Muslim countries. A growing market in halal products Japan is a new but sharply growing halal Halal food delivery strengthens in Singapore Singapore’s online food delivery services have been strengthening their halal creden- tials by better catering for the Muslim market, in the process creating a new sub-segment of competition. Deliveroo, a British start-up with opera- tions across Europe and Asia Pacific, is the latest to promise Singaporean customers that their halal orders will be kept separate from non-halal foods by using designated satchels during delivery. “The move is both in response to feedback from customers and restaurant partners, as market. The country’s producers are seeking fresh opportunity in the halal sector and they are striving to seek new local and interna- tional markets, especially now that Japan is the officially designated venue for the 2020 Olympics, attracting Muslim tourists from all around the world. In his address, Al-Issa stressed the impor- tance of this cooperation between MWL and Japan. And he hailed the highest levels of co- existence, national integration and harmony pervasive across all religions, sects, and races, as well as the human values and ethics deeply instilled within the Japanese people. Meanwhile, Dr Noka Miyagima, CEO of the NGOs, regarded the signing of this agreement as a historic and empowering event for Japan. He also expressed thanks and appreciation to the numerous social contributions of MWL, wishing further cooperation in the future through the halal project. He also praised the role the League is playing in raising the awareness of Muslim communities in Japan and in the Islamic world, and promoting their integration into non-Muslim communities. Al-Issa participated earlier in a ceremony held to mark the seventh anniversary of the tsunami that hit Sendai city, northern Japan, in 2011 and visited the Sendai School for Orphans, which shelters children who had lost their parents in the tsunami. The UK-based Deliveroo food delivery service joins GrabFood and Foodpanda in providing well as a strategic one to tap into the wide pool of halal restaurants in Singapore so that we are able to offer an even greater range of options to our customers,” said Siddharth Shanker, general manager of Deliveroo Singapore. The delivery service currently has 200 halal-certified restaurant partners on its platform, out of close to 4,000 restaurants in total. “We have sourced these bags from a third-party supplier who ensures that they are sturdy and can prevent any leakage or potential contamination from other foods. “All our riders have been thoroughly briefed to use the halal-only bags when assigned to an order from a halal-certified restaurant. On top of the halal-only bag, the orders are packaged individually by the restaurants, which adds an additional layer of protection,” Shanker added. Deliveroo follows arch rival GrabFood in offering separate bags for halal food. GrabFood emerged after its Uber ride-share patron merged with Grab earlier this year. They have been offering these services in Singapore and Malaysia since it launched in May. Another online delivery major, Foodpanda, also keeps halal food separate during its deliveries. It has more than 800 halal-certified establishments in its Singapore network. “We are constantly looking to increase the number of halal options available on our plat- form to provide our customers with the food they love, and recently added KFC,” told Luc Andreani, managing director of Foodpanda Singapore. It seems like the support for halal food and beverage in Singapore is strengthening, nurturing the importance of the overall halal trade at an international level.halal-friendly delivery services to Singaporeans.