@Halal April 2019 - Page 30

06 @Glam.Halal april-may. 2019 fashion The beauty that is modest fashion W By Yasirah alfian hen we talk about fashion as a Muslim, we must think about sharia. ‘Modest’ in the present context can be defined as a pattern of coverage for various parts of the body, or to cover parts of the body in the context of humility, diffidence and shyness. Although on the other hand, modest have also often associated with beliefs relating to the fidelity, purity, chastity, seclusion, adultery and inferiority of women, which is unfortunate and juxtaposes the belief of Islam. The rise of hijab fashion and beauty over the past few years has completely changed our perceptions of what it means to be a Muslim woman. Our fashion-forward ‘Outfit of the Day’ posts oand brightly colored makeup tuto- rials on social media are proof that we don’t have to sacrifice modesty for style. Modest fashion has become a very trendy fashion topic and has been growing tremendously. Not only does it resembles rich cultural elements, the beauty of modest fashion also mirrors one’s individuality and uniqueness. High-end acceptance Creativity knows no bounds Creativity in Muslim women’s fashion and style goes beyond just making modesty more fashionable. In Malaysia, Datin Vivy Yusof is one of the most successful businesswoman, helming the force behind fashion e-com- merce site Fashion Valet. From a modest fashion startup established eight years ago, Fashion Valet has grown into an empire with physical stores in various countries around the world. Vivy Yusof is also the beauty with the brain behind the famous hijab brand, dUCk Scarves, and she has impacted the Muslim As Malaysia continues to strive in becom- ing a global halal hub, the halal market in its entirety also became a steadily growing market in the country. When it comes to the concept of halal, we will usually associate it with food and drink. Yet, the demand for halal-certified products in other sectors has also been on an increase. One of those growing market is personal care and cosmetics. The World Halal Week last year had seen great indication that Malaysia can very well be a global halal hub. Malaysia once again leads the Global Islamic Economy Indicator for the fifth year in a row, the announcement made during the start of the convention. Halal in personal care The rise of modest fashion Japanese basics magnate Uniqlo released a line of modest fashion which includes hijabs, in American stores since 2016. Uniqlo is a brand that has been targeting Muslim women as its user base, following the footsteps of DKNY and Mango’s ‘Ramadan collections’ and Dolce & Gabbana’s line of abayas. The Uniqlo line of clothing is a col- laboration project with Hana Tajima, a Japanese-British-Muslim designer that have successfully launched a similar line of modest Uniqlo garments in Southeast Asia last year. Not only did she came up with different style hijabs, she also shows us how to blend traditional styles with a more modern look. Modest fashion has been cultivating new styles for Muslim women to express their chic fashion sense while still being modest. The collaboration capitalizes on the signature strengths of both Uniqlo and Tajima. Uniqlo is known for its high performance technical fabrics, headbands and hijabs which are made from their trademarked fabric technology called Airism. It is a breathable and moisture wicking fabric designed specifically for the collection. Malaysia’s growing halal beauty market Fashion captures the essence of being a Muslim while also being in the forefront of fashion. fashion industry in Malaysia in unimaginable ways. With a strong social media presence of about 1.6 million followers on Instagram, she has inspired many women to look and feel more confident with their hijabs. She posts tastefully curated looks on her social media, winning over more followers. Islam does not limit us Islam provides guidance for each various aspects of our daily life. Although Islam has no fixed standard to the type of clothing Muslims must wear, there are certain require- ments that has to be met. In general, standards of modesty call for women to cover her body, particularly her chest. The Quran calls for women to “draw their head-coverings over their chests” (24:30- 31), and the Prophet Muhammad instructed that women should cover their bodies except for their face and hands. It is truly an amazing thing to be able to dress modestly while still be able to be fash- ionable. Ustaz Don Daniyal, one of the most popular faces of Islamic teachings in Malaysia said that “Muslim women nowadays are not scared to be more fashionable. They have been styling their scarves and outfits while also covering their aurat. They would try to adjust their style to adhere to Islamic teachings, while becoming fashion icons.” According to him, it is important for Muslim women to be more included and rec- ognized in the fashion world, especially as the fashion industry is becoming more diversed. The fashion industry hadn’t always been this accepting towards modest fashion. Therefore it is great for Muslim women to be able to dress in a way where they are comfortable without appearing outlandish or being questioned about their attire and more importantly, belief. It is also given them the confidence to try new styles and to be more fashion-forward. Halal cosmetics, in its essence, must be free from alcohol, blood, and parts or substances from animals that have not been slaughtered according to Islamic practices. This is the notion of what makes personal care products, halal. And with that indication, product manu- facturers followed suit. SimplySIti, founded by singer Siti Nurhaliza was one of the earliest to offer halal-certified cosmetics, fragrances, and skincare products. Then mainstream com- panies jumped in as well. Firms such as Clara International, Johnson & Johnson, Silky Girl, and Wipro Unza have all added halal-certified products onto their arsenal. Two-thirds of the global Muslim popula- tion is in the Asia-Pacific region. According to Pew Research, the Muslim population is young and has good socio-economic pros- pects. Thomson Reuters estimates that Muslim consumers will account for $73 billion worth of spending on cosmetics by 2019, or 8.2 percent of the global expenditure. In Malaysia, the total trade volume for personal care and cosmetics products was about $2.24 billion in 2015. Half of the demand was met by imports.