@Halal | april-may. 2019
the growth of halal Malaysia
he Malaysia External Trade
also known as MATRADE,
have always seen the potential
of Malaysia as a global halal
hub. According to Dato’ Wan
Latiff Wan Musa, chief executive officer of
MATRADE, it is because of this that MATRADE
have supported the Malaysia International
Halal Showcase (MIHAS).
Below are his words as he welcomes this
year’s MIHAS, furthering the effort to make
Malaysia the centre for halal trade;
We are truly humbled and proud to wit-
ness the growth of MIHAS as a world-class
trade fair. When it was incepted in 2004, the
event was a mere B2C event. Over the years,
it gradually emerged as a B2B platform for
the world’s industry players to congregate.
This year, MIHAS 2019 brings together over
1,000 exhibitors from more than 40 coun-
tries under one roof, showcasing the world’s
halal products and services. This sure is an
achievement for not only the organiser but
Malaysia as a nation too
MIHAS is unique as it features various key
sectors within the whole Islamic economy
supply chain, beyond Food & Beverages, such
as Pharmaceuticals, Cosmetics, Finance,
eCommerce, Tourism, Logistics, and more.
This year, the event welcomes a new addi-
tion - Modest Fashion – an emerging sector
valued at USD270 billion.
As a platform for industry players to dis-
cover the latest halal products and services,
MIHAS provides you with an unprecedented
opportunity to connect with peers from
various nations and such interaction will
catalyse exchange of industry insights.
This will not only strengthen the economic
relations between Malaysia the world, but
position Malaysia as the sourcing hub for
halal products and services.
The growth of MIHAS is multifaceted,
with one being a thought leadership plat-
form for industry players. This year, MIHAS
2019 will host six high-impact conferences
and 30 thematic seminars by leading indus-
try experts taking place at the Industry Zone.
Complementing this initiative is a newly
introduced area called the MIHAS Theatre.
All in, in championing thought leadership
in halal, there will be approximately 150
discussions and presentations by industry
experts on various topics.
Serving the Global Muslim
Malaysia International Halal Showcase
(MIHAS) is an annual international halal
trade show hosted by the Ministry of Inter-
national Trade and Industry (MITI), Malaysia,
and is organised by the Malaysia External
Trade Development Corporation (MATRADE).
This year will be the 16th edition of MIHAS.
Standing on the shoulders of the event’s past
success, MIHAS 2019 is expected to exceed its
predecessor’s achievements. With strong sup-
port from sponsors, exhibitors, trade visitors
and members of media, MIHAS has strength-
ened its position as the largest Halal-focused
trade show, making it the centre point for
industry players to converge under one roof.
The 4-day event will feature more than
1,000 exhibitors from around the world to
showcase their latest offerings. This year’s
MIHAS will showcase an exciting array of
products and services within the global halal
industry across the following eight clusters.
Other notable features of the 16th edition
of MIHAS include:
Over 1,000 exhibitors from 70 countries
showcasing the latest products, services, and
innovations of the halal industry.
The International Sourcing Programme
(INSP) hosted by MATRADE, which will con-
nect over 150 selected buyers from around the
globe with over 400 Malaysian companies
seeking the opportunity to export their
Trade Talk by MATRADE officers who will
deliver international market insights.
Islamic Tourism Conference by Islamic
Tourism Center and HalalTrip that will
provide the latest Halal tourism industry
IMHalal Conference by iHALALMAS@
FBUiTM, which brings together international
and local practitioners and academics to
develop ideas and initiatives for the Halal
Halal Innovation Forum by World Startup
Festival to strengthen Malaysia’s economy
through Islamic Digital Initiatives and
enhance Malaysia’s Halal Ecosystem through
technology and e-commerce.
“Halal Corridor”, which is being introduced
by CIMB Investment Bank Bhd to support the
transaction and business activities within
the whole Halal industry.