Hh & EDITOR desk
HAIRHOOD
HAIR CARE SALON BUSINESS AND
THE UNTAPPED OPPORTUNITY
Today's growing salon industry has opened up new opportunity to
achieve real financial independence by owning a successful salon.
Indeed, more and more salon professionals are selling their salons and
retiring as multi-millionaires which only happened in a few rare cases
twenty years ago. The rules of the road on the journey of salon success
have changed considerably as has the definition of success in the salon
industry. Yesterday's salon owner strived to make a good living and be the
star in their successful salon. Today's salon owner strives to build real
value and retire financially independent so they can travel the world and
enjoy the fruits of their risk and hard work.
The modern salon owner is far more entrepreneurial, creative, savvy, and
innovative than their predecessors. There is almost universal agreement
amongst today's young “salon-trepreneurs” that yesterday's rules to
running a salon will, at best, only lead to providing a good living. But, to
achieve the kind of success that is available in today's thriving and everchanging salon industry, salon owners have to master this new set of
rules.
MAKE MARKETING A CENTRAL PART OF YOUR PLAN
To have a successful salon, you have to have loyal clients who receive
real value from your services and feel an affinity to your brand and ethos.
To far too many salon owners, marketing means advertising. Avoid this
mistake. According to the Marketing Association, marketing is the
Marketing is “the set of activities for creating, communicating,
delivering, and exchanging offerings that have value for clients”.
HAIRCARE
BEAUTY TIPS & GUIDE
Avoid Top Knot To Keep
Your Hair Healthy and Long
Apply Dry Shampoo To Keep
Your Hair Smooth and Straight
Apply Colour To Your Hair
For Beauty Creativity
Adapt Supreme Wave-on
Once In A While
Your marketing strategy should include equal parts of advertising,
promotion, and communication. Advertising is media that is paid for in
efforts of attracting clients to your salon. Examples of advertising
initiatives would be placing a print ads in your local newspaper, renting a
billboard, or running an ads campaign on your local radio station.
Promotion is efforts that don't necessarily require paid media, but attract
new clients through more creative means. Examples of communication
would be ensuring you have visible and attractive signage, issuing press
releases about noteworthy events to your local newspapers, and have a
easy to find website that is listed in all of the local directories.
IDENTIFY YOUR NICHE
For most salons, traditional advertising is extremely difficult and will
have limited returns. The primary reason for this is the competitive
landscape that many salons face where too many salons provide almost
identical services and a competing for a limited number of clients. To
advertise successfully, a salon must develop USP's (Unique Selling
Propositions). In other words, you must ha