H2GC Reports US sports betting: the road to 2030 | Page 21

The takeaways The takeaways • Sports betting USA will shift from a $10.4bn GGR illegal market (2017) to a $5.3bn legal one within five years. • 30 states will regulate sports betting by 2030, growing the total market size to $8.0bn. • $8.0bn still represents only one third of an optimum US market of $24.7bn – if all 50 states regulated. • Over half of all revenues (50.1%) are expected to come from a ‘Big 3’ states – California, New York and New Jersey. • Early results suggest US sports betting, aided by the existing DFS market and a high untapped illegal market, will go straight to capacity unlike igaming, and will prise open the door for the latter to follow. US sports betting: the road to 2030 November 2018 21