H2GC Reports US sports betting: the road to 2030 | Page 13

The context
Beyond the USA: The Far East 2.5-3x bigger
The regulation of sports betting in the US is
expected to see it jump from the ninth largest
market in the world (mostly catered for offshore)
to the fifth largest in the current year, third by
2023 and most likely second by 2030.
The US is expected to overtake the UK and
Chart 13: Leading nations by sports betting 2018e
(gross win — white/grey)
4.1
Japan
1.5
United Kingdom
Chart 15: Leading nations by sports betting 2023e
(gross win — white/grey)
6.1
5.2
United States
1.1 Italy
United States 0.9 United Kingdom
Greece 0.8 South Korea
Italy
16.1
China
Japan
1.2
South Korea
Italy as the largest western market by the end
of the decade, though Japan’s dominance and
China’s recent growth (both onshore via the
China Sports Lottery and offshore) suggests
the latter has 2.5-3x potential of the US market
going forward.
NB. Includes offshore licensed activity.
2.8
2.2
2.1
Australia 1.7
0.6 France 1.5
0.4 Hong Kong 1.5
Hong Kong 0.6
China Spain Germany 0.3 Germany 1.0
Australia 0.3 Spain 0.8
France 0.2 Greece 0.5
Turkey 0.2 Sweden 0.5
Sweden 0.2 Turkey 0.5
Canada 0.2 Poland 0.5
Chart 14: Leading nations by sports betting 2012
(gross win — white/grey)
10.7
China
5.2
Japan
2.5
United Kingdom
2.0
Italy
1.9
South Korea
Australia 1.3
Hong Kong 1.2
France 1.2
United States 1.2
Spain 0.7
Germany 0.6
Greece 0.4
Turkey 0.4
Denmark 0.4
Canada 0.3
US sports betting: the road to 2030 November 2018
13