Guía de Emisores Acciones BVC ● Guide of Listed Companies 2014 Guía de Emisores Acciones BVC ● Guide of Listed Co | Page 25

PROTAGONISTAS Foto: Cortesía Avianca primarily on Latin America, one the regions with the greatest potential for growth, and the second most dynamic one in the world. What motivated the company and what was the goal of the ADSs stock issuance in 2013? The goal of this capitalization was to finance the acquisition of the most advanced aeronautical technology available, like the Airbus Neo, Boeing 787 and ATR 72 aircraft fleets, as well as other corporate projects aimed at improving our service. As reported at the time, by joining the NYSE, Avianca Holdings gained access to major sources of international funding, diversified its investor portfolio, provided greater liquidity to its stock, and attained greater international visibility, projecting itself as a high-performance organization on par with other global aviation industry peers, which is just what it was after by registering its name in the world’s leading equity market. With the results obtained from the stock issuance and with the price of the stock, we once again confirmed the trust placed by the international investment c