Guidance on Generating Content | Page 6

GO BACK TO TABLE OF CONTENTS PROCESS: •• When did the project start? When will it end? HOW TO CAPTURE RAW MATERIAL (STORIES, PHOTOS, FILMS) The main objective of the media that you will be gathering is to highlight the impact of climate change being felt by the project beneficiaries and what they are doing to adapt (with the project support). It will be important to document how individual lives are affected by the project. This section focusses on three types of raw material that will be important to collect for each of the national projects. These include: Stories, Photos, and Films. Each of the following sections provide details for how to best collect these different materials. Stories A good story should tell someone how people’s lives have been changed by UNDP’s work. This is a critical piece of information that can be used in a variety of different communications and knowledge products to gain a better sense of what is happening inside the project. The following guidance has been adapted from the UNDP Storytelling Guidelines. What is the technical information required? Information for a story will include: the context, the factual background to the story, and the basic journalistic questions of Who, What, Where, When, How and most importantly, Why. The facts are best reflected when they are clear and jargon-free. For example, journalistic questions to ask could include: •• What is the project doing? (access to microfinance, strengthening livelihood and income generation, reducing the effects of climate change, etc.) •• Why is this project in existence? (To improve participation of women, to enable sustainable livelihoods, to strengthen resilience of vulnerable communities, etc.) •• Where is the project? (country, sub-region, ecosystem: urban, 'W&