GUATEMORFOSIS:
INSPIRATIONAL MOVEMENT
FOR POSITIVE CHANGE
IN GUATEMALA
I
t all began in 2012, when Pepsi
wanted to transmit a different
message
to
Guatemalans,
because they firmly believe
that in our country the positive
things in each one of us stand
out more and if we focus we
can generate a movement to be
better persons and lift up the
name of Guatemala.
Guatemorfosis has not been
only a campaign, but something
deeper; it’s an understanding
that we are all agents of change
and that we can contribute with
our attitudes, habits and talent
with a possibility to transform
Guatemala, while releasing our
best side as individuals and as
a country.
Today, Guatemorfosis evolves
with a new message, and it
shows us that when Guatemalans
decide to do something, we can
achieve it, because each person
has change within them and if we
join forces, we can make it bigger.
Gua temorfosis has helped us
understand and show that Guatemala
continues to have much potential,
it allows us to see the talent that we
have in the country, in all sectors,
environments and industries in order
to believe in ourselves.
Today, Guatemorfosis calls for us
to come together and tells us
that together, we are part of that
change, since “together we are
Guatemorfosis”.
To know more about Guatemorfosis, go to:
https://www.facebook.com/PepsiGuate/