Guatemala Superando Expectativas Guatemala Beyond Expectations-EN | Page 50

From Guatemala to the World From the very beginning, AGEXPORT was born with the idea of positioning Guatemala to the entire world and displaying the flavors, scents and colors that are produced in this country. T he Guatemalan Exporters Association was founded in 1982 with the objective of introducing high-quality products made by small, medium and large companies, as well as rural producers, to the entire world. The association is driven by people who inspire, overcome barriers, work hard to reach their goals and fight to set Guatemala up high. Joining top-quality talent with business leaders, the association started by incentivizing the participation of Guatemalan businesses in trade promotion platforms and international fairs; as well as establishing academic and public- private alliances. Over the years, the association’s achievements include establishing important international businesses, starting integrated business supply chains, attracting multi-industry cooperation and helping several companies to comply with labor and environmental r