Guatemala Superando Expectativas Guatemala Beyond Expectations-EN | Page 46

We export knowledge to the world The services industry complements the Guatemalan supplies sent worldwide. A state-of-the-art industry has taken off in Guatemala. Labs, sustainable tourism, health and wellness tourism, software development, digital products and the ‘creative industry’ allowed the development of a high-quality industry that takes advantages of all the opportunities of today’s modern world. This industry has become a key job-creation sector both to hire labor or for self- employment. This is key to the Guatemalan economy, always with the objective of generating business opportunities in the main international markets. Entrepreneurs in this industry are always looking to boost services in different areas, with the objective of growing this industry in the country and integrating to what international companies in today’s digital economy require. Globally, service companies are the ones with the highest value nowadays, which explain the enormous potential for this industry in the country. The Internet of Things, based on services, is one key global trend nowadays. Sustainable tourism providers (tour operators, airlines, hotels, restaurants, consultants) are part of the national supply. Guatemala offers a broad portfolio for visitors looking for medical alternatives, health, well-being and high