and is able to size up the impact
created through their arrival to host
communities.
Inguat promotes projects oriented toward
conservation,
enhancement
and
renewal of the infrastructure for service
rendering in the parks, archeological sites
and protected areas, in order to improve
the tourist infrastructure and signs to the
destinations so the tourists can enjoy the
wonders of Guatemala.
Guatemala’s position as a tourist
destination from abroad is strong due
to the launch of ad campaigns to the
main markets, which promotes national
tourism.
Another one of the important attractions
that the country has is its specialized
human capital, responsible for service
rendering that satisfies the needs of the
visitors in different regions in the world.
At the same time, the strategic alliances
have allowed improving the conditions for
air connectivity and road infrastructure,
to help the tourists reach the different
regions.
Guatemala has first order services, where
quality and customer care are the main
attributes and supply of services in
housing, gastronomy and entertainment
are broad range.
It is the biggest economy of Central
America, with macroeconomic stability,
an enviable geographic location and
outlets to both oceans, so the opportunities
for
investment,
marketing
and
internationalization for the businesses that
decide to stay in the country are broad.
Left: La Antigua Guatemala; Cultural
Heritage for Humanity by UNESCO
Right: Semuc Champey pools; Alta
Verapaz
20
GUATEMALABEYONDEXPECTATIONS .com