“Guatemala is a country of 16 million
inhabitants with mainly a young
population, between 15 and 29 years.
There are many young technologically
talented professionals which is why
there is a thriving development of
applications and software. The country
has a high percentage of persons that
have undertaken entrepreneurship
to progress and become business
persons.”
Jorge Dighero
CEO Tuenti Guatemala (Teléfonica)
It doesn’t matter what the business twist
is, many come to Guatemala to
consolidate, says Máximo Dolman,
Vice-President of Herbalife for Central
America, Colombia and Venezuela,
who declares that the global nutrition
business, founded in 1980, is in the
country because it is the largest
economy in Central America and the
Guatemalan macroeconomic indicators
are encouraging, “that is why we are
in the country since 2008”, says the
executive.
The entrepreneurial spirit of Guatemalans
is essential for business, because there
Tuenti is a new brand of mobile phone
services that has come to Guatemala i n
order to complement the market. With
operations in Latin America and Europe,
they started operations in Guatemala in June
2017, targeting young people that want to be
always connected and enjoy the best online
experience.
“Our investment in the telecommunications
industry has generated jobs and we
know we have quality human capital; the
Guatemalans warmth is one of the main
reasons why so many foreign businesses
have settled in the country, because of
the passionate and committed teams with
which we can work”, emphasized Dighero.
are very skilled persons in service and
customer care. Dolman says that the
charisma of the Guatemalan people has
opened doors and the growth of the brand
has been excellent in the last few years.
“Guatemala is a market that offers
multiple
investment
opportunities,
expansion and growth. The quality of
its people, its natural wealth, geographic
location and its high potential, place it in
a privileged position on our continent,
because of these characteristics and for
so much more, Herbalife has deposited
its trust in this wonderful country”,
concludes Dolman.
The country promotes free competition and
that improves the quality of businesses. The
expectations of business growth are high and
many business persons know that they are in
the right place, he declares.
Dighero describes Guatemala as “an impressive
country”, not only for its cultural traditions and
beautiful tourist attractions that take anyone’s
breath away, but also for its hardworking people
seeking to improve themselves every day along
with the great opportunities for commercial
and business growth.
“Without a doubt, if you bring an opportunity
to Guatemala, Guatemalans will do incredible
things with it”, states Tuenti’s CEO.
“Their infrastructure is one of
the most modern in the region,
as well as a broad supply of high
quality services, that support us
in developing our activity.”
Máximo Dolman
Vice-President of Herbalife for
Central America, Colombia and
Venezuela.
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