Doug Stephens( left) talks with NAMM President Joe Lamond / Summer NAMM 2017 | |
If you were to ask us what we have in common |
be told, it was merely an adaptation of what |
with our friends in retail we’ d say,“ We’ re all |
was working with our other publication. |
crazy!” – crazy about music that is. Contrary | |
to the fear about decreasing market share, |
Before the show started each day, NAMM |
coupled with the doom and gloom about store |
members were treated to a complimentary |
closures, people love music just as much as |
breakfast and some good old common sense |
they ever have, perhaps even more! |
from the collection of speakers NAMM brought |
in. They talked far more about engaging | |
A number of us at [ GTR ] spent many a long |
customers than the doom and gloom you |
hour working at local music stores between |
might have read about in the now famous New |
gigs. A number of us also provided the musical |
York Times article about the imminent death of |
instruction that help drive a constant flow of |
the electric guitar. While stores do have a lot |
traffic through the stores we taught at. While the |
more competition, adaptation to the new norm |
industry has changed, the reason customers |
holds the keys to success. |
support your business has largely stayed the | |
same – they believe in supporting you because |
DEATH BY BEAN COUNTER |
you believe in supporting your local music |
Long before Reverb. com got started, collectors |
community. While we don’ t pretend to have all |
like myself scoured the globe on eBay in search |
the answers, the goal of this column is to take |
of holy grail gear. If you’ d told me ten years ago |
a good hard look at the state of the music retail |
that a startup was going to slay the eBay giant, |
space, and come up with some suggestions |
I might not have believed you. But the reality |
on how you can get more customers into your |
is that the greed of the bean counters at eBay |
store. So let’ s get to it! |
poisoned their own revenue stream by making |
selling gear so profitless for Power Sellers | |
ADAPTATION |
that they gave up. While we loudly applaud |
Summer NAMM was, in many ways, the |
Reverb for their ingenuity, how is what they are |
launching pad for this magazine. It was great |
doing really that different than eBay auctions |
for us to hear manufacturer feedback about |
or stores? What is different is that David Kalt |
our seemingly innovative approach of creating |
and company really care about a great user |
a digital marketing collective of partners who |
experience for buyers and sellers, and they are |
supplied the 800,000 + opt-in email addresses |
deservedly reaping the rewards. |
that make up our digital distribution. But truth | |