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Credit : Domus Stay
As an industry that is facing a rollercoaster of volatility , now is the time to prioritise transparency above anything else when describing what is truly possible today versus the long-term vision .
THE POWER OF HUMAN TOUCH
Despite the urgent need for improved access to Serviced Apartment inventory and systems that ‘ speak to each other ’; we must never neglect the importance of human interaction when the moment requires . Often within the global mobility space , assignees and their families are permanently relocating to another country with a different language spoken and new cultural norms to navigate . Hence , lengthy detailed conversations with an advisor become even more crucial than APIs . For anyone that has experienced an international assignment ; you will understand that as the panic sets in , it is the minutia that becomes the most reassuring aspect !
In these circumstances , having access to an expert that can provide empathy and an emotional connection when employees are experiencing a heightened sensitive state , will go a long way in both supporting the assignee and developing trust with the corporate client or RMC . Additionally , the human touch provides an essential role in being able to discuss inclusive solutions for diverse populations who are relocating , i . e . advice around accessible apartments , LGBTQ + friendly neighbourhoods etc .
In essence , the human touch bridges the gap between efficient technology and the emphatic nuanced needs of extended stay guests .
FOSTERING TRUST THROUGH AI
With the AI revolution comes huge opportunities to reduce administrative workloads , provide predictive forecasting ; and most importantly deliver sophisticated customisation and deep personalisation to both guests and clients alike .
By using AI and machine learning algorithms , Operators and Agents can analyse client behaviour and regular
feedback to provide hyper-tailored apartment options . For example , by studying previous booking data , AI can suggest apartment buildings in specific locations that match the guest ’ s style and preferences yet still align with the company ’ s travel / mobility policies , i . e . modern décor , gym , pet friendly , 3km from the office and under £ 250 per night etc . AI can then deliver confirmations and billing information in a format that is best suited to the client ’ s internal HR systems . This enhanced level of personalisation will make clients , and their staying guests feel valued and understood , thereby strengthening trust and confidence in their supplier .
However , it is always important to mention that ethical considerations are becoming increasingly scrutinised and hence the Serviced Apartment sector along with the full Business Travel and Global Mobility ecosystems must ensure that their usage of technology aligns with ethical standards , robust DEI practice , and respects client privacy .
HUGE OPPORTUNITY AWAITS
Industry-wide collaboration is paramount to successfully realising the opportunity that awaits . Frequent and transparent discussions amongst buyers , agents , operators , industry bodies and consultants , will not only ensure that the technology design and architecture is aligned with the future state vision , but will also support with educating corporate buyers . Painting a clear and honest picture of today ’ s capabilities versus tomorrow ’ s utopia will re-build their trust in the sector and most importantly will re-engage their enthusiasm to join us on this exciting journey .
This radical collaboration fuelled by continuous innovation that is deeply grounded in ethical practice , will ensure the Business Travel and Global Mobility eco-systems are not only future proof but perceived as trusted partners for decades to come .