GSAIR 2024 : EMEA 6
WELCOME AND INTRODUCTION
By JOANNA CROSS Chief Operating Officer , Ariosi
Welcome to our second year of regional sub reports – first up is GSAIR EMEA !
SUCCESSFUL FORMULA
In 2024 we struck upon a formula for our regional reports that was well received by our audience and that gave a tasty flavour to our regional pieces . We shied away from being just another source of industry news , and instead curated a series with guest contributors writing for us , from their perspective , in their own voice and words . Yes , they are opinion pieces , often supported by cold hard facts , but they ’ re real and lived experiences from a collection of specialists in various roles , across a selection of geographies , in our industry . We feel a handful of perspectives is just about right to ensure we deliver a collection of diverse , thought-provoking articles , with just enough content to stimulate our readership without being overwhelming .
INFLUENCED BUT ALSO INDEPENDENT
When deciding upon topics for inclusion , we were of course influenced by the findings of our main report , the GSAIR survey and results edition published in June 2024 . However , we were open to new themes being introduced to enhance our breadth of opinion and keep things spicy . We did find that there is plenty of correlation between regions and general themes , so whilst it might not be ground breaking , it is indeed interesting to see how the commonalities we see and are experiencing as an industry are manifesting themselves at a regional and local level .
GUEST CONTRIBUTORS DELIGHT AGAIN
It ’ s always a pleasure to go through the process of sourcing our contributors , then deciding upon the topic ( s ) that light their fire , giving them a voice and concurrently serving the GSAIR readership community well .
Next we hear from Nouran Zarroug , a popular panellist at our GSAIR launch event earlier in the year , as to why building and retaining trust in business travel solutions is essential . René Stegmann takes us on a deeper dive with a triple topic feature with focus on her region of specialism , the vast , fascinating and ever evolving Africa .
Switching it up slightly , we shift to a Q & A format with Dimitri Chandogin of serviced apartment operator NUMA , who successfully operates more than 7,300 units in 14 countries and 34 European cities , including Berlin , London , Paris , Rome , Milan , Madrid , Barcelona , and Vienna .
Closing out GSAIR EMEA for 2024 , Guy Wilkinson takes us for a quick spin around the rapidly changing and powerful Middle Eastern market , with focus on GCC .
GRATITUDE AND GUSTO
We ’ re extremely grateful to our guest contributors who took on the challenge of being ‘ writers ’, with gusto . It ’ s been a pleasure to engage and ‘ work ’ with you all – your enthusiasm for sharing your professional experience and expertise with us is delightful and we can ’ t thank you enough for delivering the goods . THANK YOU !
ENJOY , SEE YOU SOON
To our GSAIR readers , enjoy , and we look forward to seeing you again for our next edition . If you ’ d like to get involved , please get in touch – we ’ d love to hear from you !
Jo Webb explores the fine line between cost and satisfaction and how best to manage the same in a complex temporary living program . Is there a perfect formula ? With cost as a very pertinent and hot topic in 2024 , Gemma Williams delves into budgeting , ROI and the value of understanding your accommodation product .