GSAIR Americas 2023 | Page 17

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Reimagining the guest journey as an inclusive experience requires a personalised and diverse approach . In today ’ s dynamic society , the aim is to cultivate instances that are intentionally inclusive . Inclusion encompasses various dimensions from physical accessibility to social and emotional acceptance . It entails creating a welcoming space where people of all backgrounds , abilities , cultures , religion , genders , and sexual orientations do not encounter any form of discrimination or exclusion .
To truly embrace this vision , serviced apartment owners / operators can take two pivotal steps to make a genuine difference :
Conduct an accessibility audit : evaluate property inventories ; guests ’ physical or digital accessibility touch points to determine compliance and opportunities for improvement . Prioritise improvements based on severity and impact . This study evaluates current practices and determines barriers or challenges that persons with disabilities ( visible , cognitive , or other ) may face from the time of booking to the time of departure .
Establish DE & I partnerships for continuity : ensuring coherence in applying inclusion values across the value chain can present difficulties , especially in areas where oversight of subcontractors is scarce . Collaborate with specialised training institutions to develop or host training programs , track , and assess the effectiveness of these programs at various properties to gain valuable feedback on their influence on guest satisfaction . Utilise this feedback to strengthen governance models and better integrate practical applications of DE & I principles throughout the service owner / operator eco-system .
The commitment to DE & I in the realm of serviced accommodation and temporary stay properties extends beyond just words . The service of cultivating an atmosphere of inclusivity not only meets societal expectations , but it also enhances the guest experience as well . In addition to strengthening a brand , operations embedding core DE & I values reinforces the commitment to delivering exceptional guest experiences that embrace the diverse fabric of society .
“ DE & I is at the heart of exceptional guest experiences . By respecting differences , ensuring barrier free journeys , and practicing inclusive leadership , we can create welcoming spaces where every guest feels valued . Inclusivity is not a checkbox – it is the secret to creating unforgettable moments .”